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Short answer: a trustworthy first reply names the company, restates your spec, gives a price with its terms, and tells you what happens next. Be careful when a reply is vague about who is selling, exact about how to pay, and in a hurry.
Nine warning signs
- No registered company name or address. A first name and a phone number are not a business.
- A free email address with no website, or a website that does not mention the person writing.
- A price with no spec. "Bath towel $1.90" with no size, weight or shipping term means nothing.
- A price far below everyone else. Cotton costs what it costs. A towel that is 25 percent cheaper usually has 25 percent less in it.
- Every certificate you can think of, listed without numbers you can verify.
- Pressure. "Price valid today only" on a first contact.
- 100 percent payment upfront on a first order of real size.
- A bank account in a different name from the company, or in a different country.
- Reluctance about samples, inspection or a video call.
One of these alone may be innocent. Several together are a pattern.
What a good first reply looks like
| It contains | Why it matters |
|---|---|
| Full company name and registration details | You can check them |
| Your spec, restated | Shows they read it |
| Price, unit, Incoterm and quantity | A quote you can compare |
| Minimum order and sample policy | No surprises later |
| Lead time and payment terms | You can plan |
| Questions about what is missing | A sign they intend to quote properly |
Three checks that take ten minutes
- IEC. Every Indian exporter has an Importer Exporter Code. Ask for it and check it on the DGFT website.
- GST number. Check it on the Indian GST portal. The name should match the company.
- Certificates. OEKO-TEX certificates can be checked on the OEKO-TEX website by number.
Our guide to verifying an Indian textile exporter walks through each one, and our own details are on the verification page.
A fair test for any supplier
Ask a specific question that needs a real answer: "What is the piece weight of a 70 x 140 cm towel at 550 GSM, and what tolerance do you hold?" Someone who knows towels will say about 540 grams and give a tolerance. Someone who doesn't will change the subject.
Before you pay anyone
Read five checks on a supplier's bank details. If you would like to see how we answer a first enquiry, send us one.
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Written by
Dr Abin Babu
Founder & Chairman, Anabyn Global Ventures
Anabyn exports hotel and home linen from Kerala, India. These guides come from the questions buyers ask our desk. About the team
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