How to Import Terry Towels from India: A Step-by-Step Guide for First-Time Buyers
India is the world's largest exporter of cotton terry towels, supplying over 35% of global demand. For procurement managers, retail buyers, and hospitality purchasing teams outside India, the process of importing from an Indian manufacturer can seem opaque. This guide demystifies the entire process — from initial enquiry to your first shipment clearing customs.
Step 1: Define Your Specifications Before You Contact Anyone
The most common mistake first-time buyers make is contacting manufacturers without a clear specification. Indian exporters deal with hundreds of enquiries weekly; a well-specified enquiry gets a better, faster response — and a more accurate price.
**Minimum specifications to define before enquiring:**
Step 2: Identify and Verify the Manufacturer
India has thousands of textile exporters — but only a fraction are genuine manufacturers (as opposed to trading companies or agents). Buying from a manufacturer means better pricing, direct quality control, and faster problem resolution.
**How to verify a genuine manufacturer:**
1. Request their **IEC (Import Export Code)** — every legitimate Indian exporter has one. Verify it at the DGFT website.
2. Ask for their **GST Registration Certificate** — mandatory for all Indian businesses above a threshold.
3. Request a **factory video or virtual tour** — see the actual production facility.
4. Check for **third-party certifications** (OEKO-TEX, GOTS, ISO) with valid certificate numbers — verify directly on the certification body's website.
Step 3: Request and Evaluate Samples
Never commit to a bulk order without evaluating physical samples. No photo or video can accurately represent the hand feel, colour accuracy, or GSM of a terry towel.
**What to check on samples:**
Most manufacturers charge a nominal sample fee ($20–$80 depending on the product) to cover production and shipping. This fee is typically credited against your bulk order.
Step 4: Understand Pricing — FOB vs CIF
Indian exporters quote in FOB (Free On Board) or CIF (Cost Insurance Freight):
For a first order, CIF is simpler. For repeat high-volume orders, FOB allows better freight cost control.
**Typical FOB price ranges (2026):**
Step 5: Check the HS Code and Import Duty
Before finalizing your order, confirm the **HS code** for your product and the **import duty** in your country.
For terry towels, the relevant HS codes are:
Import duty varies by country. Always confirm with your customs broker before ordering.
Step 6: Place the Order and Confirm Production Details
Once you're satisfied with samples and pricing, place the purchase order in writing. A purchase order should include:
Step 7: Arrange Pre-Shipment Inspection
For your first order — especially orders above $10,000 — consider a third-party pre-shipment inspection. Agencies like **SGS, Bureau Veritas, or Intertek** will inspect your goods in the Indian factory before shipment.
This costs approximately $200–$400 per inspection day but can prevent receiving a non-conforming shipment worth 10–100x that amount.
Step 8: Manage Shipping and Customs Clearance
Your freight forwarder will handle the logistics. You will need to provide them with:
Your customs broker in your country will use these documents to clear the shipment.
Step 9: Inspect on Arrival
When your shipment arrives, inspect it before accepting it into your warehouse. Check:
Any discrepancies should be documented immediately and reported to the exporter.
Conclusion
Importing terry towels from India is a proven, well-established trade route. With the right specifications, a verified manufacturer, physical sample approval, and proper documentation, your first import can go smoothly. The key is doing the preparation upfront rather than rushing into a bulk order based on a price quote alone.
*Anabyn Global Ventures has exported to 50+ countries. [Contact our export team](/request-quote) to start your sourcing process — we guide first-time buyers through every step.*
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Author Bio
Anabyn Export Intelligence Team
Published by the Anabyn Export Intelligence Team — dedicated to providing technical clarity and compliance guidance for global textile procurement.
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